MRV: The Buzz recently visited China to promote understanding in the outdoors and exchange ideas on RV culture at the biggest RV show in China held in Beijing. Related Read: RV Shows – Great resource for everything RVING With the RV industry growing by leaps and bounds in the Far East countr...

Email Marketing, is one of the least expensive forms of marketing but it by and large has the highest return on investment. Don’t believe me? Check out some of these stats and their associated sources. 1) Email marketing technology is used by 82% of B2B and B2C companies. – Ascend2 2) 77% of ROI comes from segmented, targeted, and triggered campaigns. – DMA 3) When it comes to purchases made as a result of receiving a marketing message, email has the highest conversion rat...

The question arose one evening while I was speaking with an RV resort owner. I said, “Bill, do you evaluate your customer base and if so, do you give any special consideration to your loyal customers?” What he said had me quite perplexed. He said, “No”.  Bill went on to e...

Recently we’ve been reading a lot about big RV shows where consumers are canvassing arenas looking for their next RV unit or camping destination. RV dealers and manufacturers have been chomping at the bit all year to get in front of these large crowds to convince them to buy their units. C...

The Camping Industry is set to boom! You might already be saying, “Brian, we know.” Everyone sees the regular reports from KOA, Sun Communities, ELS and Yogi about increases in their park attendance and/or stock value. The good news is practically ubiquitous. Working at Southeast Publications I see&#32...

By Brian McGuinn, Business Development Director at Southeast Publications In my four short years working for Southeast Publications I have had the privilege in working with some of the finest, most dedicated RV Park owners and management teams in North America. These professionals can tell you anything about their business from current outdoor recreation legislation to occupancy rates and current industry trends. I continue to learn so much about the campground industry in each and every inte...

SEPI Marketing, parent company of Southeast Publications, launched the news and feature editorial source MRV: The Buzz highlighting the best in destinations for the outdoor enthusiast with a robust offering of in-depth interviews, intrinsic features, stunning photographs and integral insights. Director of Business Development&#32...